Our Story
Hi, I'm Ler Jun Hui, a fully CEA-licensed property agent, and I started HouseGuru. For over ten years, I’ve been in sales and service—looking after more than 10,000 customers across my other, non-property businesses. One thing stuck the whole time: people don’t mind paying for value. What they mind is being overcharged for it. When I became an agent, I looked at the numbers and couldn’t unsee them.
The Problem — And Why It's Nobody's Fault
To sell a $1.6 million home, the commission can be more than $30,000. That's a lot of money for work that, these days, doesn't really need to cost so much. Let me be clear about one thing first — this is nobody's fault. To get a home sold, agents advertise on portals like PropertyGuru. Over the years, that advertising has become very expensive. And remember, most agents have no basic salary. They pay thousands out of their own pocket, with no promise it ever comes back. At the same time, the portals are genuinely useful, and their costs are going up too. So nobody here is the bad guy. But we all know how it works: when costs go up and it's nobody's fault, somebody still has to pay. Usually that somebody is you, the homeowner — and it's quietly built into that 2%. So I asked a different question. Not "how do we pay the agent less?" but "how much do we really need to keep a good agent — and can we save on everything else?"
Our Team
Plenty of Singaporeans are already comfortable with it. Think about it — last time, who would believe customers would scan and bag their own groceries, or weigh their own fruit and eggs at the supermarket? Now it's normal. The same thing happened with our next biggest buy, the car: we used to depend on a car salesman, now we have Motorist.sg and SGCarMart. Even insurance, where you pay thousands, now has Singlife standing shoulder to shoulder with the old names — and these players hardly existed 10 to 15 years ago.
Of course, technology has its cons, and it's not for everyone. There will always be some homeowners who want the full, 100% human hand-holding, and that's perfectly fine. HouseGuru is simply for the growing group who are ready for a smarter, leaner way. It's a choice, not a judgement. So that's what I built. A proper licensed agent to handle your sale from start to finish — pricing, marketing on PropertyGuru and 99.co, viewings, negotiation, all the paperwork — but run lean, with low overheads, so I can charge one flat fee instead of a percentage.
Why Choose Us
HouseGuru is for the growing group ready for a smarter, leaner way. A proper licensed agent handles your sale from start to finish with one flat fee instead of a percentage.
HDB Flat Sales
$1,999 Flat Fee
On a $700,000 HDB, a typical 2% is about $14,000 — our flat fee is $1,999, so you keep around $12,000 more.
Private Condo Sales
$2,999 Flat Fee
We run lean with low overheads so we can charge one flat fee instead of a percentage. No percentages, no surprises.
Landed Property Sales
$3,999 Flat Fee
Pricing, marketing, viewings, negotiation, and paperwork — we handle everything while helping fellow Singaporeans keep more from their biggest asset.
“In the end, this is really about helping fellow Singaporeans make the best decision on the biggest asset of their life, at the most reasonable cost. Home for home — that's the idea.”
And I'd rather earn your trust than fake it. You won't see made-up reviews here — just a licence you can check yourself, and one simple promise: you pay nothing until your home is sold.
Ler Jun Hui · Licensed Real Estate Salesperson · CEA Reg. R072983G, of Asset Property Private Limited (Licence No. L3010497H)
HouseGuru.SG is an independent real-estate media brand. Ler Jun Hui · Licensed Real Estate Salesperson · CEA Reg. R072983G, of Asset Property Private Limited (Licence No. L3010497H). Professional HDB home sales in Singapore with transparent flat fees and professional expertise.
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